Drama: Bite Sisters
Native Title: 바이트 씨스터즈
Also Known As: Baiteu Ssiseuteojeu
Screenwriter & Director: Han Ka Ram
Genres: Romance, Supernatural
Country: South Korea
Aired: Oct 19, 2021 – Nov 19, 2021
Aired On: Tuesday, Friday
Duration: 10 min.
Kang Han Na,Kim Young Ah,Choi Yoo Hwa,Lee Shin Young,Lee Ah Jin,Sung Min Soo
Handsome’s YouTube web drama ‘Byte Sisters’ succeeded in capturing the hearts of the MZ generation.
Handsome, a total lifestyle care company affiliated with Hyundai Department Store Group, announced on the 31st that the cumulative number of views of the web drama Byte Sisters, which was shown on its YouTube channel ‘Future Handsome’ on the 19th, exceeded 4 million views in 11 days after its release.
Bite Sisters is a fantasy drama that tells the story of vampires who have been living in this land since the Gyeongseong era, but who do not believe in humans. Actors Kang Han-na, Kim Young-ah, Choi Yu-hwa, and Lee Shin-young appeared in the show.
An official from Handsome said, “We are analyzing that a digital communication strategy to naturally promote Handsome with interesting stories and visual beauty instead of minimizing company name and brand exposure is through.”
The popularity of web dramas naturally leads to MZ generation’s interest in Handsome. First of all, the number of views of the MZ generation of Future Handsome, which averaged 300,000 per month before the web drama aired, increased more than 12 times to 3.7 million after airing. The share of the MZ generation in the total number of views also surged from 43.1% before the web drama aired to 74.5% after it aired.